viant: big, bold, and red

In-house lead designer, creating visually compelling assets for brand and growth marketing go-to-market materials. Collaborating with cross-functional teams to support sales initiatives, product launches, and corporate communications, ensuring consistency across all platforms.

Projects

digital + print + motion

ViantCon

Lead designer shaping Viant's annual conference visual identity, ensuring a cohesive and engaging brand experience across all touchpoints. Collaborating with marketing, production, and executive teams, I crafted immersive visuals that enhanced storytelling, reinforced Viant’s brand presence, and created a memorable experience for attendees.

Digital + print

HHAeXchange

As a freelance designer, I created visually compelling branding and marketing materials that communicated complex information with clarity and impact. From digital assets to print collateral, my designs helped enhance engagement and strengthen the company’s visual identity.

Digital + Print

JES Heating & Cooling

As a freelance designer, I developed branding and marketing materials that gave JES a polished, professional look. From logo design to vehicle wraps and stationery, my work helped them stand out in a competitive market while maintaining a friendly, approachable feel.

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What Can I Do For You?

The goal is to create materials that influence your audience and further your mission, not just look pretty. Using the understanding of strategic messaging and communication along with a strong design sense, the result is effective design.

Strategy

Strategic Planning
Discovery & Research
User Experience
Brand Identity Management
Positioning
Content Strategy
Marketing Campaigns

Branding & Design

Brand Development & Rebranding
Logo
Brand Style Guides
Messaging
Collateral, Print & Packaging
Environmental Design
Iconography

Digital Development

Website Design & Development
UX/UI
Information Architechture
Wireframing
Prototypes
Content Management Systems

Content Production

Copywriting
Storyboarding
Illustration
Motion Graphics

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Let's Connect

Have a project in mind? Reach out for creative and professional graphic design services — no project is too small.

me@whitneyl.design